Michael Long | Creative Director

Cutting my teeth and perfecting my craft at such renowned advertising agencies as DDB, Digitas, and Saatchi & Saatchi, I’ve helped companies like American Express, Amgen, Wells Fargo, Genentech, and Pfizer amplify their message and crystallize their brands. I’ve led big teams, small teams, agile teams, and launch teams. Currently residing in Chapel Hill, I have lived in Miami, New York, San Diego, and San Francisco.

TRANSIT CREATIVE
Founder & Creative Director
Chapel Hill | 2005–Present

Founded Transit Creative as a focused branding agency dedicated to financial services, healthcare, and startup companies. Created BrandLab™, a proprietary brand development framework designed for agile companies. Sponsored and helped to organize Raleigh-Durham Startup Week, created branding and marketing campaign for the event.

Clients include North Carolina Education Corps, Raleigh-Durham Startup Week, Mountain West, Calyx, Intellirent, Ossur, Endo Pharmaceuticals, Slate Pharmaceuticals, and The Salk Institute.

WELLS FARGO
Creative Director
San Francisco | 2019–2022

Led integrated campaign teams for the Wells Fargo in-house agency (paid media, social media, and content marketing). Led video strategy for the Private Bank and initiated the creation of the Private Bank’s brand book. Created Mobile Banking YouTube ads which ran during NBA Playoffs. Overhauled Investment Institute thought leadership social media series. Transformed an annual servicing campaign into a data-driven content marketing initiative. Set up the first Agile team and created methods that became the operational model for the entire agency. Guided efforts on the Wealth and Investment Management business unit leadership team.

Created campaigns for the Private Bank, Wells Fargo Advisors, Mobile Banking and Payments, and Automated Investing.

HAVAS SAN FRANCISCO
Creative Director
San Francisco | 2016–2019

Led BioMarin breakthrough medication product launches for patient and professional audiences. Launched Genentech MS product websites for patient and professional audiences. Designed UI and marketing content as part of an Agile team for the Emerson Ecologics 15,000-product e-commerce site. Led ongoing social media efforts for Genentech and BioMarin across Facebook, Instagram, and Twitter. Guided and coordinated agency efforts on the BioMarin leadership team.

DIGITAS HEALTH
Creative Director
San Francisco | 2014–2015

Tapped as the first creative in San Francisco responsible for building the office into a creative hub. Led teams in developing Amgen launch campaigns and new business pitches. Functioned as part of a tightly-integrated creative/strategy/UX team. Championed process and collaboration across multiple offices and disciplines.

DDB
Associate Creative Director
San Francisco | 2011–2014

Led creative teams on several Amgen campaigns. Developed integrated campaigns for OneTouch diabetes meter launches. Spearheaded product launches for Biosense Webster’s high-tech cardiology products.

DIGITAS
Senior Art Director
New York | 2004–2005

Created digital and print campaigns for American Express, JetBlue, Target, and Delta.

SAVANNAH COLLEGE OF ART & DESIGN
BFA Graphic Design