Cholesterol Never Sleeps
It works against patients slowly until the inevitable happens—a cardiovascular event like a heart attack or a stroke. Amgen wanted to let the world know all about this unmet need in healthcare. We told this story by dialing up the urgency in plain English for a big impact.
Cholesterol Never Sleeps home page with revolving poster carousel
Cholesterol Never Sleeps home page with revolving poster carousel
Cholesterol Never Sleeps home page with revolving poster carousel
Cholesterol Never Sleeps print ad series
Cholesterol Never Sleeps print ad series
Cholesterol Never Sleeps print ad series
Cholesterol Never Sleeps animated banners
Cholesterol Never Sleeps convention booth
Global campaign brand book